Rebbl Elixirs

Campaign Strategy & Development, Web Experience

Introducing powerful ingredients and superherbs to new audiences. REBBL is one of the fastest-growing functional beverages in the market, combining great taste and powerful ingredients in a functional “elixir.” REBBL was born out of the Not For Sale (NFS) non-profit, whose mission is to addresses the issue of human trafficking around the globe through for-profit companies.

The campaign asks the consumer to take ownership of their favorite REBBL with “My____ Elixir,” addressing the breadth of the line.

We developed an interactive microsite for REBBL’s “Collective,” featuring artists and activists like Ruby Rose who support the brand’s mission.

The new website for REBBL provides those unfamiliar with superherbs with an interactive, educational experience, alongside many chances to dive deeper into REBBL’s story of impact.

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