Harbour Thread
Brand Identity
In a town known for its outdoor wear, Harbour Thread has kept Vermonters well dressed with a mix of classics and latest trends. We created a brand identity for the trend-setting boutique on Burlington's Church Street.
Harbour Thread has been celebrated for twenty years by both locals and tourists as the place in Vermont to find an eclectic mix of fashion for both men and women.
To understand the brand's core value we surveyed the customer experience and found that a sense of discovery, playfulness, and a feel-good atmosphere is really what Harbour Thread offers to those who love it.
Our brand strategy is built on this welcoming atmosphere, with encouraging headlines that could be spoken by the friendly staff.
The scalable identity works across many touchpoints in both HT's brick and mortar location and their online store.
The wordmark itself can be used as a container to showcase product areas, seasons, and new collections.
Our identity reflects the intention of the store to be approachable and fashionable at once, a place you return to year after year for new discoveries.
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