Brave Not Perfect

Brand Strategy, Web Design & Development

In partnership with Girls Who Code, building a community for the next generation of female leaders. Since her TED Talk, “Teach Girls Bravery, Not Perfection” resonated with millions worldwide, Reshma Saujani (founder of Girls Who Code) has been on a mission to inspire women to leave the pressures of perfectionism behind and rewire themselves for braver, bolder lives.

We worked with the Brave Not Perfect team to develop a brand visual identity from Reshma’s book, using bold, calligraphic strokes to accent the content that makes up the inspiring Brave Not Perfect universe.

Brave Not Perfect is not just a book, it’s a movement that encourages women around the world to take more risks every day. The website is the center of this fast-growing global community.

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