Agriculture Capital

Experience Design, Brand Development

We developed a new brand strategy and website for the leading firm scaling regenerative agriculture.

Agriculture Capital is a leading investment and operational firm scaling regenerative agriculture in the country. This means that through the production of food, their work aims to restore resources like soil, protect natural habitats, and revitalize the local communities where they grow.

Agriculture Capital engaged Superior Branding Company in a process to redevelop their brand language and website. With new partnerships and growth on the horizon, our intent was to strengthen our brand presentation overall. Over the course of the project, we interrogated, workshopped, and articulated the reasons why they do their work.

The result was a new brand position and language that describes an approach to stewarding natural capital, an already-significant food infrastructure, and most importantly, why their unique natural-asset funds should be attractive to investors who want to make a difference.

The new story is centralized around advancing resilience - for investors, our food system, and our planet. Resilience captures the strength of AC’s investment offering and the integrity of their regenerative approach in the face of difficult climate futures.

The newly designed website shows off macro photography in a trustworthy, almost technical layout. This site is meant to be a destination that should serve food industry partners with education, insight, and updates on their work to shape a more resilient future.

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